Big Data analytics have evolved into a major requirement of businesses looking to counter the threat of excessive competition. As many companies fight for the attention of same customer base, there is a need to differentiate one from another. And, this can only be done if you have the insights required to alter your business strategies according to the ever-changing customer tendencies. To ensure timely interventions and amending a business plan on the go, it is important to manage in memory transaction loads for leveraging real-time data analysis.Continue reading→