Customers of today have become finicky. With access to the Internet at their fingertips at all times (thanks to the smartphones), they are able to analyze products/services faster than ever before. Social media platforms like Facebook and Twitter have transformed into information portals for customers. The wealth of knowledge derived from these platforms sways the decision of millions and shapes the fortunes of brands across the globe. For a business to prosper in the current times, it has become crucial to unearth customer interest and launch product/services accordingly. This is where Big Data analytics and stream processing applications come into the picture.Continue reading→